About
Mission Statement:
Organizations, whether corporate or non-profit, need to tell their own stories in ways that neither commercials nor PR efforts can satisfy. David Lewis Productions specializes in these “Films With A Mission”.
Our Work Product:
Non-profits and corporations seeking films outside of the normal range of PR releases and 30 second spots still typically go to these kinds of agencies, or to a producer of “industrials”. The results are often expensive and unsatisfactory. Why? Because – although those agencies do great work – this kind of film-making is not part of their skill-set. Films that require great characters, story-telling and research — and that will move customers, employees, donors and target audiences to action — cannot be made by companies that have never had to tell a story with real people in real situations. These films need a documentary approach that goes beyond the surface and reveals the human side of an institution, its leadership and its mission.
The standard rule is that these films are just as boring as that word “industrial” implies. But why should they be dull? Why shouldn’t they make an audience laugh or cry? In the age of social media the overwhelming lesson for companies and non-profits is that their consumers and supporters must see them as authentic and have a way to connect to them in both a personal and communal way. David Lewis Productions creates that connection.
“Films With A Mission”
Organizations need to tell stories that will impact target audiences. No matter if those audiences are clients, donors, employees, partners or simply the curious, organizations need to move viewers to action. Emotionally compelling films can help revitalize a workforce, improve corporate culture, brand a company or non-profit, reveal the soul of an organization or get people to open their hearts and wallets. These films must be human and authentic and not make a viewer feel manipulated. The key is using storytelling skills honed at news programs like 60 Minutes, 20/20, Frontline and CNN Presents to get subjects to tell their stories from the heart. That means deep research into the organization and a thorough search for the people that will best exemplify the issues to be addressed. That means knowing how to conduct an interview that will get a person to open up. These are the skills that the people and partners who work with David Lewis Productions have spent decades perfecting.