Bryce Hoffman – American Icon

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Detroit News reporter Bryce Hoffman joins David to talk about his book American Icon: Alan Mulally and the Fight to Save Ford Motor Company. As a Detroit insider, Hoffman had perhaps the best look at just how bad times were at Ford Motor Company when Alan Mulally was brought from Boeing as Ford’s new CEO. Under his direction, Ford Motor Company has become Detroit’s most profitable and well-respected car company and the only one who didn’t take government funds in 2009′s industry bailout.

Original Air Date: 04-4-2012

Part 1[audio:http://1690wmlb.com/wp-content/uploads/2012/04/CWDL-Bryce_Hoffman_American_Icon_Part_1.mp3]

Part 2[audio:http://1690wmlb.com/wp-content/uploads/2012/04/CWDL-Bryce_Hoffman_American_Icon_Part_2.mp3]