Joey Reiman – Purpose

Joey_Reiman-150x150Joey Reiman is an Atlanta-based ideation and purpose marketing professional, author and university teacher, famous for his theory that companies which remain true to their “purpose” – an organization’s distinct reason for being – attain “soulful excellence” and outperform the stock market. In this two-part interview, Joey gives specific examples of businesses who follow his theories and how an under-performing business can revitalize itself by using his simple philosophies. Reiman is also CEO and Creative Guru at BrightHouse, a purpose-driven marketing agency.

Original Air Date: 9-11-2013

Part 1

Part 2